![]() Spotify paid a reported $230 million in February 2019 to acquire Gimlet, boasting that it had nabbed a "best-in-class podcast studio" known for prestige programming. Consumption of Gimlet shows rebounded the following month, another internal document showed, though the studio still claimed Spotify's lowest share of listening time.Ī Spotify spokeswoman said that Gimlet consumption has increased 25% since September, even with some popular shows publishing less frequently. Spotify attributed the drop to "listenership decay" after five popular Gimlet shows - including scripted thriller "Sandra" and true crime series "Conviction" - concluded their seasons. Though its flagship series "Reply All" had returned with new episodes, Gimlet was the lowest-performing podcast studio at Spotify in a month when consumption of the audio giant's original and exclusive podcasts grew 43% to 62.2 million hours. The podcast studio experienced a 7% drop in consumption of its shows that month even as podcasting overall at its parent company, Spotify, grew 11% by the same key metric, according to a company newsletter obtained by Insider. Last September, Gimlet Media found itself in the middle of a late-summer slump.
0 Comments
Leave a Reply. |